Branding. Its all pants…
Branding our town and cities: Its all pants…
I am sick with the facile, trite and unimaginative attempts at ‘branding’ towns / cities. Nobody’s doing it at the moment. We must always remember that a brand is the feelings in the hearts and minds of the interested parties interacting with it. Its not a logo or a strap-line. EVERYONE forgets this.
The Savillmeister had it right with Manchester (ie do nothing): Factory records, Hacienda, Manchester United, the trillions of bands etc etc… That’s easy, you don’t need to ‘brand’ it…
BUT what about a place that doesn’t have that reputation and association with MONSTER brands such as Leeds: Live it, Love it - It’s pathetic… An interesting city but what is its brand? What has it become? A place full of suits really…
Come on give me some. Prove me wrong…
