Erskine | About
We think differently, providing our unique creativity and perspective to your project; together turning opportunities into action.
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What we do
Marketing, communication & engagement
Having marketing and communication as a key discipline in a regeneration practice may seem a bit odd… Well in fact this is a key component in the success of our projects. Clear, jargon free communication is at the heart of community engagement and running a successful project.
Marketing and communication
This often involves:
- Creating a communications map to establish the communications ‘universe’ showing the entire range of communities and stakeholders who need to be involved
- Political management and landscaping (see below) which ensure the ‘movers and shakers’ and key stakeholder groups are fully involved. Erskine believe communities are more than residents, they are businesses, the voluntary sector and public agencies
- Creating a marketing & communications strategy based upon the above
- Developing an accurate database of contacts and how they want to contacted
- Developing an identity for a project
- Using this identity to communicate project ideas to and feedback from the stakeholders
For further information please contact Simon Campbell or Angela Campbell
Political management & landscaping
Erskine always start a project by understanding who the key players are and what will get them on board. Organisations and communities regularly suffer from ‘silo’ thinking (or territorial behaviour) and ‘logjams’ (intransigence) causing groups to work in an inefficient, unproductive way, often duplicating effort and wasting money.
We help them break down these barriers to ensure everyone agrees from which song sheet they are singing from and encourage them all to sing from it!!
For further information please contact Simon Campbell
